about me

Who I am

Product and UI designer with a background in brand and visual design, and more than five years designing software products end to end. I design interfaces and interaction patterns, build and maintain design systems, and work closely with engineers so what ships matches what was designed. More recently, I've brought AI tools into my workflow to explore ideas faster, prototype closer to the real thing and tighten the handoff to code, while the design judgement stays firmly with me. My strength is craft: typography, layout, hierarchy and the small details that decide whether a product feels considered. Years in brand and identity taught me to define the foundations, document the rules and drive adoption across teams that don't always agree, which is the same discipline a design system needs. I do my best work as part of a close team and in person, and I've designed across four continents for very different audiences.

Outside work, I'm a husband and dad to a toddler son, who keeps me on my toes and reminds me daily how intuitive good design needs to be. When I get the chance, I'm out on the bike exploring some of Sydney's most scenic routes, and when I'm not riding, you'll usually find me behind a drum kit.

capabilities & Tools

User Interface design

User Experience design

product design

Design sysTEMs

Visual Design

Spatial Computing deSIGN

Wearables

Branding

Graphic Design

Figma

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Claude design

Experience

Company

Role

YEAR

Contxtual * Sydney AU

UI / UX Designer * Contractor

2021 - present

Contxtual * Sydney AU

UI / UX Designer * Contractor

2021 -

Contxtual * Sydney AU

UI / UX Designer * Contractor

2021 - present

HRQ Design * Sydney AU/ UX / Brand Designer * Freelancer

UI / UX / Brand Designer * Freelancer

2015 - Present

HRQ Design * Sydney AU/ UX / Brand Designer * Freelancer

UI / UX / Brand Designer * Freelancer

2015 -

HRQ Design * Sydney AU/ UX / Brand Designer * Freelancer

UI / UX / Brand Designer * Freelancer

2015 - Present

Raw Studio * Sydney AU

UI / UX Designer

2020 - 25

Raw Studio * Sydney AU

UI / UX Designer

2020 - 25

Marque Brand * Sydney AU

Brand / Packaging Designer

2016 - 17

Marque Brand * Sydney AU

Brand / Packaging Designer

2016 - 17

Interbrand * Singapore

Senior Brand Designer

2011 - 15

Interbrand * Singapore

Senior Brand Designer

2011 - 15

Interbrand * Madrid ES

Brand Designer

2010 - 11

Interbrand * Madrid ES

Brand Designer

2010 - 11

Salem Direct * São Paulo BR

JR Art Director/ Designer

2008 - 09

Salem Direct * São Paulo BR

JR Art Director/ Designer

2008 - 09

G2 / Grey Group * São Paulo BR

JR Art Director/ Designer

2004 - 07

G2 / Grey Group * São Paulo BR

JR Art Director/ Designer

2004 - 07