Evie NETWORKS
Designing Australia's most intuitive EV charging app.
KEY UX CHALLENGES
The existing EVConnect white-label app was frustrating users and limiting Evie's commercial ambitions. A prior UX review spanning current users, first-time users, and prospective EV buyers — had already surfaced the core pain points. The mandate was clear: design from scratch, for real Australians, built to scale.
1
Friction at first use
Most users onboard at the charger for the first time — often in a hurry. The existing app made this painful. Every extra step was a risk of losing the customer.
2
A map that didn't work hard enough
The map is the centrepiece of the experience. Users needed to quickly locate chargers, understand availability at a glance, and start charging with a single action.
3
No clear charging status
Once plugged in, users had no confidence the charge was working. Key data — kWh delivered, cost, time elapsed, state of charge — was buried or missing.
5
Poor visual & interaction design
The existing app lacked brand coherence, clear hierarchy, and the design system needed to scale a complex product.
Solution Highlights
The delivered MVP covered the full core journey: onboarding, map and site discovery, charger identification, session initiation, real-time status monitoring, session completion, and profile management, alongside the foundational fleet functionality required for Evie's early beta partner programme. Key design decisions worth highlighting:
1
Making EV charging effortless
The core design challenge simplify the process. Finding a charger, authenticating, initiating a session, monitoring it, and paying, ultimately creating an experience that felt invisible.
2
Provide contextual and helpful information
Make sure users can access helpful information when needed.
3
Future proof design
Create a scalable architecture to support future products like fleet management and home charging.
